Basics, Minus the Basic

The Tee, Redefined. Not just a staple — a statement.

We’re bringing the exceptional to your essentials with Artful Basics - worn with ease, designed with intent.

Details that define you | Clean lines that speak volumes | Subtlety that commands attention.

Effortless. Intentional. Unmistakably You!

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Totes - Designed to hold it all

Form follows function, with a design that speaks volumes in its simplicity.

Our Story

We never liked wearing loud graphics or blank basics.
Too much, or not enough — nothing ever felt just right.
So we set out to create pieces that speak softly but say a lot.
Quietly bold. Subtly expressive. Effortless, but with an edge.

What started as a few designs for ourselves quickly turned into something more — worn, loved, and asked for by everyone around us.

Clean lines. Intentional fits. Basics, minus the basic.
Because we believe design doesn’t have to be overdone to stand out.

Check it out!