The Tee, Redefined. Not just a staple — a statement.
We’re bringing the exceptional to your essentials with Artful Basics - worn with ease, designed with intent.
Details that define you | Clean lines that speak volumes | Subtlety that commands attention.
Effortless. Intentional. Unmistakably You!
New Arrivals
Different fits, for different vibes
Classic Crew
Classic Crew
Oversized Tees
Oversized Tees
Supima Tee
Supima Tee
Totes
Totes
Our Story
We never liked wearing loud graphics or blank basics.
Too much, or not enough — nothing ever felt just right.
So we set out to create pieces that speak softly but say a lot.
Quietly bold. Subtly expressive. Effortless, but with an edge.
What started as a few designs for ourselves quickly turned into something more — worn, loved, and asked for by everyone around us.
Clean lines. Intentional fits. Basics, minus the basic.
Because we believe design doesn’t have to be overdone to stand out.